Famuss car rental Essay Example | Topics and Well Written Essays - 1750 words

Famuss car rental - Essay Example By doing a vigorous market research, the current trends, customer car rental habits and the intensity of rivalry among the existing rivals might be easily analysed. Along with this, market segmentation is also done to determine the target customers among others. Other than this, this essay also presents the unique selling proposition that might easily fascinate the customers towards itself among many other existing rival players in the market. And finally, the essay might also include a conclusion and a recommendation as well, that may enhance the operations and functions of the business in long run. The aims and objective of ‘Famus’s car rental’ The prime objective of Famus’s car rental is to offer value-added services to its customers at a competitive price so as to fulfil their level of satisfaction. This might act optimistically thereby helping, Famus’s car rental to enhance its position and loyalty within the hearts of the customers among others. Along with this, they also desire to present a very relaxing journey in all seasons so as to make it a memorable one for all its customers. This might prove effective for the organization of Famus’s car rental to improve its range of customer bases and its profitability as well. As a result, its demand and image in the market of UK might also get enhanced to a significant extent among many other rival players. The location of operations of Famus’s car rental Famus’s car rental might start up its new business in order to fulfil the demands and needs of the customers of United Kingdom as it is quite less competitive as compared to other markets i n the entire globe. Definition of trends The term is defined as the style or fashion or tendency of the customers of a specific region. However, the trends or preferences of the customers do not remain constant, but it keeps on changing at a rapid pace. Therefore, to cope up with the trends and preferences of the target customers, maximum extend of the entrepreneurs or brands desire to introduce varied types of inventive features within their products or services as presented by the theory of personality (McDonald & Hawkins, n.d). Similarly, the entrepreneurs operating in the segment of rented cars always try to offer the facility of vocational tours at a quite competitive cost. This is done to fulfil the desires or interests of the customers of United Kingdom to spend short holiday trips in varied places such as London, Britain, Wales, Netherlands and many others. It is done to attain refreshment from their monotonous working schedules and this enhanced the craze of rented cars in these regions. Thus, such trends of the market of UK might act as a boon for the organizations like Famus’s car rental to enhance its brand image and reputation in the market among others. It might also improve the